THE FOUNDER

Michaela Rae Azzie

Michaela Rae Azzie
ABOUT ME

Beauty, From
the Inside

It's an approach built on experience, shaped by the industry and guided by a genuine understanding of the people behind every brand.

I started my career on the beauty counter. Not in head office. Not in a consultancy. At the counter, with a brush in my hand, learning what it truly means to sell beauty.

From there, I built my career through every level of the industry, working with some of the world's most respected beauty brands across three continents.

As Sales & Education Manager for BECCA Cosmetics within The Estée Lauder Companies, I led the brand across 62 Sephora stores throughout the Middle East. Later, as Area Manager for KIKO Milano UAE, I was responsible for 20 stores and the teams behind them.

Throughout every role, one thing remained constant: I was passionate about finding exceptional people and helping them grow. Whether developing high-performing teams, identifying future leaders or supporting careers, people have always been the part of the business that inspired me most.

Beauty Talent Co. was built on a simple belief: exceptional talent is the foundation of every successful brand. Finding that talent takes more than recruitment expertise. It takes someone who genuinely understands the industry, the pace of retail, the culture behind the brands and the qualities that make people thrive.

THE JOURNEY

From the counter to Founder

2026 The Beauty Talent Co. Founder & Talent Director Dubai, UAE
2021 — 2023 KIKO Milano UAE Area Manager UAE
2017 — 2021 BECCA Cosmetics (Estée Lauder Co.) Sales & Education Manager Middle East
2016 — 2017 Pure Origins UAE Operations & Dev Manager Dubai, UAE
2014 — 2015 MAC Cosmetics (Alshaya) Store Manager Dubai, UAE
2008 — 2014 MAC Cosmetics (Estée Lauder Co.) Business Retail Manager South Africa
0+YEARS IN BEAUTY RETAIL
0CONTINENTS
0+GLOBAL BRANDS
0MIDDLE EAST MARKETS
WHAT PEOPLE SAY

Trusted from the inside

I had the pleasure of working with Michaela after she hired me to join the team at MAC Cosmetics. She was an exceptional manager who always led with professionalism, integrity and genuine care for her team. Michaela has a natural ability to think strategically, navigate challenges with confidence and consistently deliver exceptional results.
Melissa Vaughan, Strategic Business Development Manager
I have had the privilege of working with Michaela both as my manager and later alongside her as part of the management team. She has a rare combination of integrity, intelligence, vision and exceptional people skills, combined with sharp business acumen. She leads with compassion, professionalism and unwavering dedication, earning the respect and admiration of everyone around her.

Working for her, and later alongside her, has been one of the greatest privileges of my career. I cannot recommend her highly enough.
Monique Pappas, Beauty Entrepreneur & Founder of Moniq
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